1. Graduating outstanding students who can excel in public competitions, job markets and postgraduate programs, in light of pluralism and the change of environmental and technological requirements. 2. Excel in the academic and institutional side at both the undergraduate and postgraduate levels. 3. Promoting the spirit of loyalty and pride amongst faculty members, administrative staff, students and alumni. 4. Readiness for accountability by higher education officials for the provision of quality in its programs, services and procedures as well as its commitment to the laws and regulations. 5. Providing safe, healthy and stable environment that encourages UJ's administrative, faculty members and students to learn, create and excel.