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As part of its ongoing commitment to enhancing youth awareness and empowerment, the Crown Prince Foundation organized a series of dialogue sessions for students of the University of Jordan/Aqaba Branch. The sessions took place in the presence of the Vice President/President of Aqaba Branch, Prof. Nazeeh Al-Btoush, faculty deans, faculty members and university students. The sessions attracted a lot of students who attended to benefit from the knowledge and experiences that were provided.

The first session focused on 'Tourism Media Content', where a group of experts outlined effective strategies for using media to promote Jordanian tourism, highlighting the beauty of the country and its diverse culture, in addition to discussing how to use social media platforms to promote tourism awareness and attract tourists to Jordan's wonderful attractions. Students also took part in the discussions about innovative ideas that can contribute to developing this sector.

The second session addressed 'Mind Maps to Achieve Goals', where techniques for using mind maps were presented as an effective organizational tool that helps students clearly define their goals and organize their ideas in an innovative way. Practical examples of how to apply such techniques in daily life were highlighted as a way to help students enhance their understanding of the importance of organized thoughts in stimulating innovation and the ability to solve problems.

This event was held in an effort to enable young people to acquire the necessary skills to face the challenges of the labor market, and to introduce them to the various programs of the Crown Prince Foundation. These sessions are unique opportunities for students to exchange ideas with thought leaders and build a network of relationships that enhance cooperation between the Foundation and the youth.

The panelists of the series of sessions contained a group of prominent figures, including the Deputy Chairman of the Aqaba Special Economic Zone Authority, Mr. Hamza Al-Haj Hassan, Mr. Tamer Bseiso, a well-known content creator, Mr. Yousef Falahat, founder of the 'Thaqafat Project', Dr. Marwan Shraim, a dentist and content creator, as well as the Jordanian media figure Haya Al-Dajjah.

During their sessions, the speakers addressed the topic of tourism media content and how to use it in innovative ways to promote tourist attractions in Jordan in an effort to enhance tourism awareness and attract more visitors to the country's unique landmarks. The focus was on the importance of tourism media content as an effective strategic tool to promote tourist attractions through the use of digital content, new media and publishing creative content on social media platforms. Such strategy will contribute to attracting visitors and thus enhances the national economy and supports the tourism industry in a sustainable manner.​